Mentors & Investors


Mr. Asher Ramish

Asst. Professor, Director Center for Executive Education, UMT, Pakistan

With cross cultural experience of more than fourteen years in the corporate/private sector from organizations both in Pakistan and Germany, Mr. Asher brings with him concepts and knowledge about the revolutionary field of Supply Chain Management from abroad and is now considered amongst the new breed of dynamic “Supply Chain Trainers” blending practical concerns effortlessly. Employees from most of the multinational firms have been trained by him during training workshops in the areas related to supply chain management. Being a specialist consultant in the same area, his last consultancy project was regarding the development of Supply Chain Performance Measurement Systems for one of the well-known textile weaving firm.

Interest Areas

  • Supply Chain Management
  • Logistics Management
  • Supplier Relationship Management
  • Supply Chain Strategies
  • Operations Management
  • Problem Solving and Decision Making


Mr. Imran Sadiq

Asst. Professor & Director Undergraduate Studies, UMT, Pakistan

Mr. Imran is teaching Marketing core & elective courses at both undergraduate & graduate level. Earlier he has served as Director Undergraduate Programs at SBE for four years, and now he is exercising his administrative expertise as Director Undergraduate Studies UMT, where, he is looking after first two academic years of students at 11 different schools. Mr. Imran Sadiq is skilled business professional with over fourteen years of experience in Customer Management & Business Operations with world class organizations like Pepsi Intel, Unilever Best Foods and Shabbir Tiles. His research interests include Retail, Sales & Service Dominant Logic.

Interest Areas

  • Consumer Behavior
  • Principles of Marketing
  • International Marketing
  • Marketing Research


Mr. Dr Nauman Shah

Asst. Professor, CoD Department of Information System, UMT, Pakistan

With extensive experience in using serious games to make training more immersive, engaging and motivating, Nauman aims to bring an innovative change in the education system by providing an interactive and immersive teaching environment. His research interests include gamification of Information Systems training modules to provide simulation based experience to the students.          

Nauman has done his PhD in Computer Science from University of Hertfordshire where he worked as a research associate for a European Commission–funded project, Supervised Care and Rehabilitation Involving Personal Tele-Robotics (SCRIPT).

Interest Areas

  • Gamification
  • Serious games
  • Information Systems
  • Simulation training
  • VR
  • Behavioural


Dr. Yasir Rashid

Asst. Professor, Director MBA-P Program, UMT, Pakistan

Dr. Yasir Rashid is a qualified marketing academician who is a graduate of AACSB, EQUIS and AMBA accredited foreign business schools. He has improved his skill set by achieving educational qualifications from well reputed Business Schools of the world.He has over seven years of corporate experience in Australia and New Zealand. He has worked for Advertising, Direct Marketing, Utlities and Government Organizations. He has held various positions ranging from Sales Manager, Customer Services Manager, Sales Analyst, Sales Training Manager, Advertising Specialist and Multimedia Coordinator.

Interest Areas

  • Service Dominant Logic of Marketing as Business Orientation
  • Resources Integration among Actors to Actors - Process, Elements, Factors
  • Value Co-Creation - Measurments and Scale Development, Context Specific Exploration,
  • Service Eco-Systems - Community Welfare, Sustainability
  • Philosophy of Marketing
  • Digital Marketing
  • Service Marketing
  • Business Research and Intelligence
  • Sports Marketing
  • Multimedia Marketing for Advertisers
  • Social Media and Digital Marketing
  • Case Studies in Marketing
  • Not for Profit Marketing
  • Direct Marketing
  • Enhancing Customer experience through service

Mr. Ijaz Yousaf

Asst. Professor, Director Centre for Supply Chain Research, UMT, Pakistan

Ijaz Yusuf is presently the Director of Center for Supply Chain Research and Assistant Professor in School of Business and Economics. His interested areas include: Quality, Operations, Supply Chain and System Dynamics. He has been providing consultation and training to industries from the platform of Quality Circle Institute as a Head of institution. He has more than twenty years of industry and teaching experience. He earned Master degree in Industrial Engineering and Management from Asian Institute of Technology, Bangkok Thailand and did diploma in Business Management from Lahore University of Management Sciences. He has published 16 papers in national and international conferences and has got best paper award in 2nd Annual Quality Congress Middle East, Dubai, and UAE April 2008. He is an advisory Board Member of CNW Global Trade and  Transport. He is co-author of the book titled Quality Management: A Customer Driven Approach. He has successfully organized two supply chain conferences at Lahore in collaboration with Global Research and Facilitation Council and now he is going to organize a Supply Chain Conference at Milan Conference in Italy in collaboration with CNW Global Trade and Transport. 

Interest Areas

  • Quality control
  • Production management
  • Inventory
  • Forecasting
  • Modelling


Mr. Manqoosh ur Rehman

Asst. Professor, UMT, Pakistan

Currently serving as Director Center for Retail & Services Marketing (CRASM) and Assistant Professor (Marketing) at University of Management & Technology (UMT) Lahore, Manqoosh brings with him about 20 years of diversified experience as an entrepreneur, academician, trainer, and consultant. He has a special interest in teaching Retail Management, Category & Space Management, Business Research, Entrepreneurship, Consumer Behavior, Brand Management, and Integrated Marketing Communication.Manqoosh has also been a trainer and consultant to leading national and international organizations, both in corporate and development sectors, that include Competitiveness Support Fund (CSF) USAID, Red Whale GT (LLC) UAE, National Productivity Organization (NPO), Citizens Commission for Human Development (CCHD), Homenet Pakistan, Homenet India, Bunyad Foundation, Small & Medium Enterprise Development Authority (SMEDA), Punjab Skills Development Fund (PSDF), Directorate of Staff Development (DSD) Govt of the Punjab, Technical & Vocational Training Authority (TEVTA) Punjab, Pakistan Hosiery Manufacturers Association (PHMA), Auriga Chemicals, Nestle, Trisoft Technologies, Coca Cola, and Wartsila etc. His major areas of focus for training and consultancy include retail management, category management, shoppers’ insight, sales and marketing, brand management, CBBE, consumer behavior, and statistical data analysis etc.

Interest Areas

  • Brand Management
  • Customer Based Brand Equity (CBBE)
  • Rural Marketing
  • Customer Knowledge Management (CKM)
  • Brand Co-Creation
  • Consumer Behavior Models
  • Organizational Culture
  • Integrated Marketing Communication (IMC)
  • Category & Space Management